Sbi card payment services ipo


    Sbi card are the second-largest credit card issuer in India, with a 17.6% and 18.0% market share of the Indian credit card market in terms of the number of credit cards outstanding as of March 31, 2019 and in the six months ended September 30, 2019, respectively .

    17.1% and 17.9% market share of the Indian credit card market in terms of total credit card spends in fiscal 2019 and in the six months ended September 30, 2019.

    Sbi card & payment services offer an extensive credit card portfolio to individual cardholders and corporate clients which includes lifestyle,rewards, travel and fuel,shopping, banking partnership cards and corporate cards covering all major cardholder segments in terms of income profiles and lifestyles.

    Sbi card are subsidiary of SBI, India’s largest commercial bank in terms of deposits, advances and number of branches as of September 30, 2019, according to the RBI.

    Company started operations in 1998, and since then SBI’s parentage and highly trusted brand have allowed us to quickly establish a reputation of trust, reliability and transparency with sbi cardholders.

    From March 31, 2017 to March 31, 2019 sbi card total credit card spends grew at a 54.2% CAGR, (as compared to a 35.6% CAGR for the overall credit card industry) and the number of our credit cards outstanding grew at a 34.5% CAGR.


    ParticularsFor the year ended (₹ in Million)
    Total Assets244,591.43156,860.02107,649.85
    Total Revenue46,772.0853,701.9234,710.38
    Profit After Tax7,258.826,011.433,728.59

    SBI Card Competitive Strengths

    1. Second largest credit card issuer in India with deep industry expertise and a demonstrated track record of growth and profitability.

    SBI CARD are the second-largest credit card issuer in India both in terms of numbers of credit cards outstanding and amounts of credit card spends, with 9.46 million credit cards outstanding as of September 30,2019 and ₹1,032.65 billion in total of credit card spends in fiscal 2019.

    2. Diversified customer acquisition capabilities

    According to the CRISIL Report, sbi card are the leading player in open market customer acquisitions in India. sbi card deploy a sales force of 33,086 outsourced sales personnel as of September 30, 2019 operating out of 133 Indian cities and which engages prospective customers through multiple channels, including physical points of sale, telesales and online.

    3. Supported by a strong brand and pre-eminent Promoter

    Company Promoter, SBI, is India’s largest commercial bank in terms of deposits, advances and number of branches as of September 30, 2019, according to the RBI. Sbi card relationship with SBI provides it to access SBI’s extensive branch network of 22,007 branches across India and enables us to market our credit cards to SBI’s largely untapped customer base comprising 436.4 million customers as of March 31, 2019.

    4. Diversified portfolio of credit card offerings

    Company have a comprehensive and diverse portfolio of credit card products that we continuously adapt to the evolving needs of our cardholders and changing industry dynamics.

    Company promoters:

    SBI is the promoter of this company.


    The Offer comprises of a Fresh Issue and an Offer for Sale aggregating to ₹ [●] million.

    1. The Offer for Sale: The object of the Offer for Sale is to allow the Selling Shareholders to sell an aggregate of up to [●] Equity Shares held by them. Our Company will not receive any proceeds from the Offer for Sale.
    2. Fresh Issue: The net proceeds of the Fresh Issue, i.e. Gross proceeds of the Fresh Issue less the Offer Expenses apportioned to our Company (“Net Proceeds”) are proposed to be utilised for augmenting our capital base to meet our future capital requirements.
      In addition, SBI CARD expect to achieve the benefit of listing of our Equity Shares on the Stock Exchanges.

    SBI Card and payment services IPO details         

    IPO Open
    IPO Close
    Issue TypeBook Built Issue IPO
    Offer for Sale130,526,798 Equity Shares of ₹10
    (aggregating up to ₹[-] Cr)
    Fresh Issue[-] Eq Shares of ₹10
    (aggregating up to ₹500.00 Cr)
    Face Value₹10 Per Equity Share
    Issue Price[-] to [-] Per Equity Share
    Market Lot
    Min Order Quantity
    Listing AtBSE, NSE

    SBI Cards IPO Promoter Holding

    Pre Issue Share Holding74%
    Post Issue Share Holding

    SBI Card IPO Subscription Status:

    Updated later

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    Company contact information
    Registered Office: Unit 401 & 402, 4th Floor, Aggarwal Millennium Tower E-1,2,3, Netaji Subhash Place, Wazirpur, New Delhi 110 034, India; Tel: +91 (11) 6126 8100

    Corporate Office: 2nd Floor, Tower-B, Infinity Towers, DLF Cyber City, Block 2 Building 3, DLF Phase 2, Gurugram, Haryana 122 002, India; Tel: +91 (124) 458 9803

    E-mail: [email protected]



    SBI CARD IPO Registrar Info:
    Link Intime India Private Limited
    C-101, 1st Floor, 247 Park
    Lal Bahadur Shastri Marg, Vikhroli (West)
    Mumbai – 400 083
    Maharashtra, India
    Telephone: +91 22 4918 6200
    Email: [email protected]
    Contact Person: Shanti Goplakrishnan
    SEBI Registration No: INR000004058